Overview

The Day Brightener is spreading positivity and good vibes across the country, courtesy of Brightspeed Fiber Internet.

With a mission to beautify communities, a vintage VW flower truck—fully decked out in Brightspeed branding—is traveling city to city, brightening days by handing out complimentary flowers and branded seed packets. This brand awareness campaign is all about bringing joy and connection to consumers while making memorable impressions.

Solution

In this project, I led the development of a new campaign branding system, aligned with Brightspeed’s brand guidelines. Leaning into the theme of the tour, the direction was all about being aesthetic and welcoming. Custom floral elements adorned the VW truck, giveaways and more creating a cohesive, welcoming aesthetic across every element.

Every detail was carefully designed and concepted, from flower tags, seed packets and flower bed signage to the vehicle wrap, uniforms, t-shirt giveaways and flower stakes featuring a sweepstakes call-to-action. With nearly 500k impressions to date, the tour has been a hit and the campaign branding has lifted both the tour and brand in unimaginable ways.