(2022)
Dan + Shay / Website Design
*2023 AdFed MN Website Design Silver Award
*2023 AAF District 8 Website Design Silver Award
Challenge
Dan + Shay are a country-pop musical group that formed in 2013. Their focus is to bring their joy of music to their fans. To stay relevant in the online world, they needed a website that allows listeners to visit a page to learn more about them and have an online experience that steps away from the traditional website.
Solution
This one-page website combines lively colors, space + landscape, & disco elements to create an environment that is unique to Dan + Shay. The design is meant to make the viewer keep scrolling, from engaging website flow to integrated surprises.
Process Insight
Before sketching & creating the website design, it was important to create the hero image for the website. After the brief, mood board, brainstorming & sketching I developed concepts over several rounds of ideation. I was focused on developing the conceptual basis. Over each round of ideation, the concept slowing came together and we reached the final design you see above.
Sketching Insight
This is the final sketch for the website design after finalizing the hero image. After three rounds of sketches, I came to this as the final direction before digitizing the design.
