Tipsy Willow / Branding & Packaging
(2023)
Overview
Nestled in the heart of Washington state, Tipsy Willow stands as a captivating vodka company that artfully marries elegance with the untamed spirit of the woodland. Renowned for its commitment to authenticity, the brand's signature vodkas are meticulously crafted from ingredients sourced from the lush forested landscapes of the Pacific Northwest.
Solution
The entire design revolves around the message of woodland spirits and posh essence. Key drivers were luxurious, sophisticated, honest and natural.
Tipsy is premium. With every bottle of Tipsy Willow, each sip is a journey that celebrates the harmonious union of crafted taste and the enchanting spirit of the forest.
Logo Insight
With a clear vision, I used an existing typeface as a base to develop the primary logo. Referring to the brand strategy throughout, I made alterations like removing serifs, adjusting spacing, editing swoosh forms, and tilting the 'S'. The logo now embodies a balance of elegance, legibility, and personality.
Icon Insight
The brand draws inspiration from the willow tree - a blend of elegance, swift energy, and complexity. Designing a versatile icon for various sizes proved challenging, leading me to remove the leaves. This simple yet detailed approach maintains flexibility in creating an iconic mark that feels both elegant and woodland.
